Ghibli Museum/Mission

This is the Kind of Museum I Want to Make!
A museum that is interesting and which relaxes the soul A museum where much can be discovered A museum based on a clear and consistent philosophy A museum where those seeking enjoyment can enjoy, those seeking to ponder can ponder, and those seeking to feel can feel A museum that makes you feel more enriched when you leave than when you entered! To make such a museum, the building must be... Put together as if it were a film Not arrogant, magnificent, flamboyant, or suffocating Quality space where people can feel at home, especially when it's not crowded A building that has a warm feel and touch A building where the breeze and sunlight can freely flow through The museum must be run in such a way that... Small children are treated as if they were grown-ups Visitors with disabilities are accommodated as much as possible The staff can be confident and proud of their work Visitors are not controlled with predetermined courses and fixed directions It is suffused with ideas and new challenges so that the exhibits do not get dusty or old, and that investments are made to realize that goal The displays will be... Not only for the benefit of people who are already fans of Studio Ghibli Not a procession of artwork from past Ghibli films as if it were "a museum of the past" A place where visitors can enjoy by just looking, can understand the artists' spirits, and can gain new insights into animation Original works and pictures will be made to be exhibited at the museum A project room and an exhibit room will be made, showing movement and life (Original short films will be produced to be released in the museum!) Ghibli's past films will be probed for understanding at a deeper level The café will be... An important place for relaxation and enjoyment A place that doesn't underestimate the difficulties of running a museum café A good café with a style all its own where running a café is taken seriously and done right The museum shop will be... Well-prepared and well-presented for the sake of the visitors and running the museum Not a bargain shop that attaches importance only to the amount of sales A shop that continues to strive to be a better shop Where original items made only for the museum are found The museum's relation to the park is... Not just about caring for the plants and surrounding greenery but also planning for how things can improve ten years into the future Seeking a way of being and running the museum so that the surrounding park will become even lusher and better, which will in turn make the museum better as well! This is what I expect the museum to be, and therefore I will find a way to do it This is the kind of museum I don't want to make! A pretentious museum An arrogant museum A museum that treats its contents as if they were more important than people A museum that displays uninteresting works as if they were significant Hayao Miyazaki Executive Director Ghibli Museum, Mitaka