Nandarō

Nandarō (なんだろう, lit. What Is It?) is a mascot character designed by Hayao Miyazaki at Studio Ghibli for the 40th anniversary of the Nippon Television Network.^[1] The character was unveiled through a series of commercial spots that aired in November 1992, notably in the short animated series Sora Iro no Tane.

The motif of the character was that of a pig, and they were featured on a 15-second spot and four 5-second spots. According to Miyazaki however, this character is "a fictional creature of no gender, a symbol of curiosity and dreams that is in everyone's heart."^[2] The character has been used since then, but currently has been temporarily replaced by other mascot characters.

They have been released on both the Ghibli ga Ippai LaserDisc box set and the Ghibli ga Ippai Special Short Short DVD set.

Overview[]

Nandarō was produced in August 1992 to commemorate the 40th anniversary of the opening of the Nippon Television Network (NTV). The character was been used since.

It was designed by Studio Ghibli director and co-founder Hayao Miyazaki. It also appeared during the prologue of Porco Rosso. According to Miyazaki, the character is "a fictional creature of no gender, a symbol of curiosity and dreams that is in everyone's heart."

It was planned to be used for only one year while accompanied by the catchphrase "I am in everyone", during the opening of the 40th anniversary of the station. In place of the Nippon Television company emblem, the sign for "Production work (Nandarō) 40th Nippon Television" was used.

Nandarou_Nippon_TV_CM — Nandarou Nippon TV CM

A TV spot featuring *Nandarō*.

In 1993, a stuffed toy of Nandarō was used on set by the hosts of a popular programs of Nippon TV at that time, such as Game Zone!! (マジカル頭脳パワー!!), Quiz Sekai wa Show by Shōbai!! (クイズ世界はSHOWbyショーバイ!) and Omoikkiri TV (午後は○○おもいッきりテレビ). In 1992, Nandarō was seen on 24HOUR TELEVISION "LOVE SAVES THE EARTH (24時間テレビ「愛は地球を救う」, which actually boosted its ratings. It also appeared before the short animated series, Sora Iro no Tane. By 1994, Nandarō became the official mascot of the network.

Since April 2014, Nandarō was nearly taken out of the network's broadcast. He had been replaced by a character from the show, DA BEAR (ダベア). However, the station clarified that this did not mean that Nandarō had been terminated, and that he would continue to be used in the future. Fans noted the promotional poster for Studio Ghibli's When Marnie Was There, directed by Hiromasa Yonebayashi and released on July 19, 2014, featured Nandarō on the bottom of the art instead of the new NTV logo. During the pandemic in 2020 interrupting service for NTV, reruns were shown of old daytime dramas which featured Nandarō towards the credits.

References[]

↑ "Corporate History". Nippon TV. Retrieved 27 July 2015.
↑ なんだろう物語（日本テレビ）Archived 2006年1月16日.

External Links[]

Nandarō on Wikipedia
Nandarō on Chara Database

Navigation[]

V • T • E

Credits

Founders	Hayao Miyazaki (Director) • Isao Takahata (Director) • Toshio Suzuki (Producer) • Yasuyoshi Tokuma (Executive Producer)

Notable Staff	Steve Alpert (Overseas Promotion Manager) • Hideaki Anno (Director) • Masashi Ando (Animator) • Makiko Futaki (Animator) • Hitomi Tateno (Animation Check) • Toru Hara (Producer) • Takeshi Inamura (Animator) • Katsuya Kondō (Animation Director) • Yoshifumi Kondō (Animation Director) • Koji Hoshino (President) • Megumi Kagawa (Animator) • Yoshinori Kanada (Animator) • Kitarō Kōsaka (Director) • Kazuo Komatsubara (Art Director) • Goro Miyazaki (Director) • Tomomi Mochizuki (Director) • Hiroyuki Morita (Director) • Yoshiyuki Momose (Animation Director) • Yoshiaki Nishimura (Producer) • Atsushi Okui (Director of Photography) • Kazuo Oga (Background Artist) • Shinsuke Nonaka (Production Affairs Manager) • Kaoru Mano (Titles) • Keiko Niwa (Screenwriter) • Reiko Okuyama (Animator) • Seiji Okuda (Director) • Takeshi Seyama (Director) • Masako Shinohara (Animator) • Atsushi Takahashi (Storyboard) • Yohei Takamatsu (Art Director) • Atsuko Tanaka (Key Animator) • Yôji Takeshige (Art Director) Kazuhide Tomonaga (Animator) • Yasuo Uragami (Sound Director) • Kazuhiro Wakabayashi (Sound Director) • Akihiko Yamashita (Animator Director) • Michiyo Yasuda (Color Designer) • Hiromasa Yonebayashi (Director) • Nizô Yamamoto (Background Artist) • Kenichi Yoshida (Animator) • Noboru Yoshida (Art Director) • Ushiko (Cat)

Music	Joe Hisaishi • Michio Mamiya • Yuji Nomi

Association	Eiko Kadono (Author) • Tokiko Kato (Singer) • John Lasseter (Director) • Rieko Nakagawa (Author) • Tatsuo Hori (Author) • Mamoru Hosoda (Director) • Yoshie Hotta (Author) • Yōichi Kotabe (Senior Animator) • Naohisa Inoue (Artist) • Keisuke Miyazaki (Son) • Kenji Miyazawa (Author) • Yasuji Mori (Animation Director) • Hideo Ogata (Animage Editor) • Osamu Sagawa (Friend) • Ryōtarō Shiba (Author) • Mamiko Suzuki (Toshio Suzuki's Daughter) • Mamoru Oshii (Director) • Yasuo Ōtsuka (Director)

Affiliated Companies	Anime Torotoro • NHK • Nippon Animation • Tokyo Movie Shinsha • Fuji TV • Oh! Production • Pony Canyon • Tokuma Shoten • Tokuma International • Shinchosha Publishing • Dentsu • Tohokushinsha Film Corporation • Mitsubishi • Studio Kajino • Studio Ponoc • Streamline Pictures • Toei Animation • Toei Company • TopCraft • Shochiku • Toho • The Walt Disney Company • Central Park Media • Sentai Filmworks • GKIDS • Madman Entertainment

V • T • E

Studio Ghibli

Animated features

Feature films	Castle in the Sky (1986) • Grave of the Fireflies (1988) • My Neighbor Totoro (1988) • Kiki's Delivery Service (1989) • Only Yesterday (1991) • Porco Rosso (1992) • Ocean Waves (1993) • Pom Poko (1994) • Whisper of the Heart (1995) • Princess Mononoke (1997) • My Neighbors the Yamadas (1999) • Spirited Away (2001) • The Cat Returns (2002) • Howl's Moving Castle (2004) • Tales from Earthsea (2006) • Ponyo (2008) • The Secret World of Arrietty (2010) • From Up on Poppy Hill (2011) • The Wind Rises (2013) • The Tale of the Princess Kaguya (2013) • When Marnie Was There (2014) • Earwig and the Witch (2020) • The Boy and the Heron (2023)

Short films	Nandarō • On Your Mark • Ghiblies • Film Guru Guru • Ghiblies Episode 2 • Imaginary Flying Machines • The Invention of Imaginary Machines of Destruction • The Whale Hunt • Koro's Big Day Out • Mei and the Kittenbus • Looking for a Home • The Day I Bought a Star • The Night of Taneyamagahara • Water Spider Monmon • Iblard Jikan • A Sumo Wrestler's Tail • Mr. Dough and the Egg Princess • Treasure Hunting • Giant God Warrior Appears in Tokyo • Boro the Caterpillar

Documentaries

The Story of Yanagawa's Canals (1987) • Miyazaki and Kurosawa Fireside Chat (1993) • Ghibli Was Born This Way: A Birth Story Spelled Out With Reproduced Images (1998) • World Journey of My Memory / Journey of the Heart (1998) • How Princess Mononoke Was Born (2001) • Lasseter-San, Arigato! (2003) • Hayao Miyazaki Produces a CD (2004) • Yasuo Otsuka's Joy of Motion (2004) • Hayao Miyazaki and the Ghibli Museum (2005) • Ghibli: The Miyazaki Temple (2005) • The Work of Toshio Suzuki (2006) • Scenery of Ghibli (2006) • A Ghibli Artisan – Kazuo Oga Exhibition – The Man Who Painted Totoro's Forest (2007) • How Ponyo Was Born (2009) • Poppy Hill - 300 Days of War Between Father and Son (2011) • Ghibli's Bookshelf (2011) • The Kingdom of Dreams and Madness (2013) • Until The End of The Creation of When Marnie Was There (2015) • Never-Ending Man: Hayao Miyazaki (2016) • NHK Image File: I Want To Meet This Person - Isao Takahata, Animation Film Director (2018) • 10 Years with Hayao Miyazaki (2019) • Hayao Miyazaki and the Heron (2023)

Television series

The Blue Seed (1992) • Ronja, the Robber's Daughter (2014)

Concerts

Joe Hisaishi in Budokan • Joe Hisaishi Symphonic Concert: The Music of Studio Ghibli

Video games

Nausicaä of the Valley of the Wind (Video Game) • Jade Cocoon: Story of the Tamamayu • Jade Cocoon 2 • Magic Pengel: The Quest for Color • Ni no Kuni (Series) • Ni no Kuni: Dominion of the Dark Djinn • Ni no Kuni: Wrath of the White Witch • Ni no Kuni II: Revenant Kingdom

Printed works

Animage • Nausicaä of the Valley of the Wind (manga) • Starting Point: 1979-1996 • Turning Point: 1997-2008 • Kaze no Kaerubasho • People of the Desert • The Age of the Flying Boat • Hayao Miyazaki's Daydream Data Notes • To My Sister • The Journey of Shuna • Studio Ghibli's Trajectory as Seen on Animage (1984-2011) • The Art of My Neighbor Totoro • The Art of Castle in the Sky • The Art of Kiki's Delivery Service • The Art of Porco Rosso • Princess Mononoke: The First Story • The Place Where Totoro Was Born • The Bountiful Food of Studio Ghibli • Children's Picture Book Ghibli's Dining Table Earwig and the Witch

Co-Productions

Flying City Plan • Shiki-Jitsu (Studio Kajino) • Ghost in the Shell 2: Innocence • Nasu: Summer in Andalusia • Nasu: A Migratory Bird with Suitcase • Portable Airport • Red Crow and the Ghost Ship • Space Station No. 9 • The Red Turtle

Pre-Ghibli works

Hustle Punch (1965) • Horus, Prince of the Sun (1968) • Animal Treasure Island (1971) • Lupin the Third Part I (1971) • Panda! Go, Panda! (1972) • Heidi, Girl of the Alps (1974) • Dog of Flanders (1975) • Future Boy Conan (1978) • Anne of Green Gables (1979) • Lupin III: The Castle of Cagliostro (1979) • Chie the Brat (1981) • 3000 Leagues in Search of Mother (1981) • Gauche the Cellist (1982) • Sherlock Hound (1984) • Nausicaä of the Valley of the Wind (1984)

Ghibli-related labels

Animage • Animage Home Video • Ghibli ga Ippai Collection • Ghibli Museum • Ghibli Museum Library • Ghibli Park • Totoro no Furusato Foundation • Totoro no Mori

Unproduced projects

Border 1939

Related productions

Like the Clouds, Like the Wind • Mary and the Witch's Flower • Modest Heroes • Natsuzora • World Masterpiece Theater

Ghibli Wiki